Absolut Book: The Absolut Vodka Advertising Story
Author: Richard W Lewis
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.
Library Journal
Is it possible to create a worthwhile book about the Absolut Vodka's advertising campaign? Absolutely. TBWA/Chiat Day executive Lewis tells the story of the ad campaign that increased the sale of Absolut Vodka by 14,900% over 15 years. For ad junkies who want all the details, Lewis includes almost 500 Absolut ads along with commentary on how each ad was created and chosen. For example, "Absolut Clarity," which has a magnifying glass over the words "Country of Sweden," was used to emphasize that unlike most imported vodkas Absolut was not made in Russia. This book will have the greatest appeal among those who appreciate the creativity behind the pieces such as "Absolut D.C.," featuring an Absolut bottle wrapped in red tape. A warning: Lewis notes, "Librarians have to guard their magazines from being de-Absoluted." If your library has this problem, buying a book with 500 ads might be a risk. Still, this is highly recommended for libraries with an interest in advertising and marketing.Emily Engel Moore, "Library Journal"
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Ultimate Party Drink Book: Over 750 Recipes for Cocktails, Smoothies, Blender Drinks, Non-Alcoholic Drinks, and More
Author: Bruce Weinstein
Bruce Weinstein is a guy who knows how to party. And his key to partying is choosing the right drink. Spiked or zero proof, Bruce has shaken, stirred, blended, or ladled concoction for every occasion and everyone on your guest list.
The cocktail traditionalist will savor Bruce's world-class Bloody Mary, while those on the cutting edge will sip one of his twelve exotic and tasty variations of this favorite libation. His classic martini comes with no fewer than fifteen spin-offs. Got a crowd coming over? No problem. Just pull out the punch bowl and fill it with Groovy Banana Wine Punch or teetotaling Pink Plum Lemonade. On a hot summer day, serve a blended tropical Papaya Smoothie or Orange Jewelious. Or blast away winter's chill with a warming coffee, tea, or fruit juice toddy.
From an intimate dinner for two to a block-party bash, raise your glass and celebrate with Bruce Weinstein's The Ultimate Party Drink Book.
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